Monday, October 02, 2006
Funny Pictures
Odd question? Well, it's to do with findability and search engine optimisation and all that malarkey. See a while back we targetted 'Funny Cartoons' quite successfully, but I think we have outgrown that keyphrase and we need to think about other phrases that would help build our traffic.
If we look at last month, September 06, we get in or around 500 unique visitors a day - which is pretty good going considering we started this whole optimisation thing when we were getting about 25 a day!
But the search phrase Funny Cartoons just isn't going to deliver much more traffic than that as far as I can make out... we achieved what we set out to do, but the time has long since come when we need to be looking to the next step.
Also, that next step needs to be a small one, because this is still essentially a hobby site, with no revenue generation backing it and I have to prioritise those prjects that will make me some cash!
So I thought about targetting the phrase 'Funny Pictures'. Why? Well I did some research (mostly using Wordtracker.com) and it seemed to me that a lot of people were searching for 'Funny Pictures' and it also seemed like it would be easy to get a result on.
According to wordtracker just now, the predicted traffic if you were on page 1 of MSN for the phrase 'Funny Pictures' is: 1331
For 'Funny Cartoons' it's: 189
And you can be damn sure you can multiply that figure by god knows what for Google.
And on top of that, Wordtraker says 'The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.'
The KEI for 'Funny Pictures' is: 129.013
The KEI for 'Funny Cartoons' is: 16.006
Which means, in theory, it should be easier for us to get a result for 'Funny Pictures' than it was for 'Funny Cartoons' - and hey - we're on page 1 in google for 'Funny Cartoons'. (mind you we're slipping slightly due to being a bit lax on the whole thing - warning to all bloggers, stay on your toes!!)
Anyway, it seemed to me that the phrase 'Funny Pictures' was low hanging fruit.
I mentioned it to Bif and he wasn't enthusiatic. He felt that people searching for 'Funny Pictures' weren't looking for what we produce. And maybe they're not. I mean, I understand his reservations, but I reckon get them in here and then try to convert a portion of them to die hard fans. Even if it's only a small percentage!
I mean, come on - Funny Pictures... our cartoons are pictures, and they're funny. Well, some of the are :D
So, this post serves several purposes.
1. A record of the figures mentioned above so I don't forget.
2. To try to convince Bif it's a good idea
3. To see if I get any traffic from all my mentions of Funny Pictures! ;)
4. Get some opinions on whether we should try it from you, our esteemed audience...
7 Comments:
I think Bif may be right on this one.
The only people looking for funny pictures, meaning cartoons, are either really old, have a mental disorder or have a really poor command of the english language.
If any of the above applies, I don't think they'd 'get' bifsniff. That's not to say I wouldn't do it. All you need to do is tack on a section with a photo of a monkey peeing in his own mouth, or a guy with his head in an elephants butt.
Funny Pictures wouldn't be a search term I'd associate with Irish people, and as such one might assume people searching for Funny Pictures were indeed in one of the brackets you mention...
...but what if it's a cultural thing?
Most of our traffic comes from the States, perhaps Funny Pictures is a bog standard term there and so would be a search term one would reach for naturally when looking for a quick laugh on the internet...
I get the reservation, but I'm not convinced we should be saying 'No, we don't want your traffic thank you very much' to people looking for funny stuff on the web...
ps got 4 tickets to Building a House in Cork...
You're slightly misrepresenting my argument. I believe that because our resources are finite, we maybe should be looking at other areas of promotion that might be more productive - not ploughing our efforts into something that strikes me as being a bit scattergun.
Having just done a search for 'Funny Pictures' I think you'd wipe them as although your's may or may not be classed as pictures they are definitely funny. That's more than the first top 10 search results I've just seen.
Ah yeah, that makes a bit more sense alright.. except that this might be an easier task than most we have on our list!
Thanks Joe - it'd be an interesting experiment to be sure...
Well, maybe I can do a deal with Bif and work it into that Wordpress move he's waiting for... :D
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