Friday, August 25, 2006

Sony Breaking Paris Car Crash

So Sony Pictures Entertainment has bought video-sharing site Grouper.com. Paris Hilton has signed up to have her own dedicated channel on YouTube, where I assume she'll be promoting her Pergo Flooring business. Internet downloading has boosted declining music sales, giving the industry a much needed lifeline. Maybe this whole internet thing is going to work out after all? I wonder though, was there a plan there all along? Did the folks behind YouTube sit down and decide that if they pile massive amounts of cash into the site until they become hugely popular, they would eventually be able to sell advertising space? As business plans go, it sounds a bit vague - though I'm sure they padded it out with lots of exciting buzzwords and zingy-phrases. Still it seems to be working, though whether it's going to pan out for everyone else is another question altogether. What I really want to know though, is what bright-spark decided that the best way to promote Paris Hilton's music career was through a site that counted this as one of it's most viewed? Are we just watching a really cynical attempt to make a few bob out of the car-crash that Hilton's music career is destined to become? And are people who watch Prison Break really the same people who will buy Paris Hilton records? Is there even such a beast as a Paris Hilton music fan? Maybe the apocalypse is actually on it's way after all?